Report Prepared by: Karen Baker, Economic Development Associate, Merced Yosemite Regional Airport
Title
SUBJECT: Approval of Agreement with the Merced Main Street Association for $46,370.00 for Services and the Administration of the Downtown Business Improvement Area for Fiscal Year 2021-2022
REPORT IN BRIEF
Considers approving an agreement between the City of Merced and the Merced Main Street Association for $46,370.00 to provide services to the Downtown Business Improvement Area during Fiscal Year 2021-2022.
RECOMMENDATION
City Council - Adopt a motion:
A. Approving the agreement with the Merced Main Street Association for Downtown Services for 2021-2022 in the amount of $46,370.00; and,
B. Authorizing the City Manager or Deputy City Mayor to execute the necessary documents.
Body
ALTERNATIVES
1. Approve as recommended by staff; or
2. Approve, subject to notifications as conditioned by Council; or,
3. Deny the requests completely; or
4. Refer back to staff for reconsideration of specific items as requested by Council; or,
5. Defer action until a specified date.
AUTHORITY
Charter of the City of Merced, Section 200, Merced Municipal Code Section 3.44.020, 3.44.070-Additional Tax-Disposition of Proceeds, and 3.44.080-Additional Tax-Generally Beneficial.
CITY COUNCIL PRIORITIES
Downtown Fund 006-Partner and continue to coordinate with the Merced Main Street Association through the Professional Services Agreement.
DISCUSSION
Background
The Downtown Business Improvement Area is defined in Section 3.44.020 of the Merced Municipal Code is bound by “G” Street on the east, “V” Street on the west, Union Pacific Railroad tracks on the south, and the alley between 19th and 20th Streets on the north (Attachment 1).
Merced Main Street Association (MMSA) has been in a service agreement with the City of Merced for the administration of Downtown Services since January 2015. Contracted responsibilities continue to be based on an RFP prepared by the City of Merced focusing on safety, security, cleanliness, maintenance, events, and securing National Main Street program certification.
Description
The Merced Main Street Association would like to continue serving as the contractor for the Downtown Improvement Fund for 2021-2022. The Merced Main Street Association Board, which is all volunteer, is committed to building on the progress they have made as an organization, focusing on how best to serve their Downtown Business community, in accordance with Merced Municipal Code Section 3.44.070-Disposition of Proceeds, and 3.44.080-Additional Tax-Generally Beneficial. Merced Main Street Association is a non-profit organization operating pursuant to Section 501(c)(6) of the Internal Revenue Code, a member of the California Main Street Association and continuing to work on their National Main Street Association certification. They have an office in Downtown Merced.
Key Deliverables/Milestones/Timelines
For FY 21-22, MMSA will continue to build upon the work they have accomplished and add to the areas they feel will best serve their core mission including: safety and security, maintenance, cleanliness, and events in the Downtown Area.
They will also support, or continue to support, the following downtown district efforts:
• Promote the Non/Certified Merced Farmer’s Market.
• Continue the Façade Grant for curb appeal improvements.
• Maintain the California Main Street Alliance program membership.
• Host Quarterly Membership Meetings
• Continue Celebrate Downtown program to underwrite groups who hold events in the downtown district to cover permitting fees incurred.
• Website Maintenance for MMSA.
• Design, Promotion, Organization and Economic Committees meet monthly.
• Continue to purchase Holiday decorations for the Downtown district.
• Printing and postage for mixers, events, school flyers and general correspondence.
• Support the Merced Downtown Neighborhood Association
• Continue Emergency Lighting Program
• Downtown COVID Relief-heaters, canopies, signage, barriers, etc.
• Maintain a MMSA Office in Downtown Merced.
_TASK________________________________________________Allocation
• Marketing $ 5,000.00
• Administrative $ 11,400.00
• Programs & Projects $ 17,470.00
• Membership $ 1,500.00
• Downtown Cleaning/Maintenance $ 6,000.00
• Downtown Camera Program $ 5,000.00
• Total $ 46,370.00
IMPACT ON CITY RESOURCES
Funding is available within FY 21/22 Downtown Fund (006) budget. The General Fund is not used to pay for services provided through the Agreement.
ATTACHMENT
1. Downtown Business Improvement District Map
2. Merced Main Street Association Agreement for FY 21/22
3. MMSA Annual Report