File #: 24-721    Version: 1 Name:
Type: Report Item Status: Agenda Ready
File created: 7/12/2024 In control: Regional Airport Authority
On agenda: 7/16/2024 Final action:
Title: SUBJECT: Advanced Air Marketing Update REPORT IN BRIEF The Agreement between the City of Merced and Advanced Air requires Advanced Air to provide a written report to the City summarizing its marketing efforts on a quarterly basis. These reports are to be provided in October, January, April and July of each year for the duration of the Agreement. The first quarter's report was provided in the February 2024 Regional Airport Authority Meeting. Barbara Hunt, VP of Business Operations, Advanced Air, will make a presentation on updated statistics regarding enplanements and load factors, as well as recent advertising and marketing campaigns. RECOMMENDATION Information only-no action required. ATTACHMENTS 1. Advanced Air Quarterly Report_July 2024
Attachments: 1. Advanced Air - Merced Quarterly Marketing Update - Q3 2024 (002).pdf
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Report Prepared by: Karen Baker, Economic Development Associate, Merced Yosemite Regional Airport

 

Title

SUBJECT: Advanced Air Marketing Update

 

REPORT IN BRIEF

The Agreement between the City of Merced and Advanced Air requires Advanced Air to provide a written report to the City summarizing its marketing efforts on a quarterly basis.  These reports are to be provided in October, January, April and July of each year for the duration of the Agreement. The first quarter’s report was provided in the February 2024 Regional Airport Authority Meeting.

 

Barbara Hunt, VP of Business Operations, Advanced Air, will make a presentation on updated statistics regarding enplanements and load factors, as well as recent advertising and marketing campaigns.

 

RECOMMENDATION

Information only-no action required.

 

ATTACHMENTS

 

1.                     Advanced Air Quarterly Report_July 2024