Report Prepared by: Stephanie R. Dietz, City Manager
Title
SUBJECT: Approval of a Form of Sponsorship Agreement with the San Jose Sharks, LLC and El Capitan, A JDV By Hyatt, Hotel to Establish a Teal Top Court at Applegate Park, a Junior Hockey Recreational Program and Provide for Marketing Opportunities for Merced with a Maximum Contribution of $83,250
REPORT IN BRIEF
Considers the approval of a form of Sponsorship Agreement with the San Jose Sharks, LLC and El Capitan, A JDV By Hyatt, Hotel to Establish a Teal Top Court at Applegate Park, a Junior Hockey Recreational Program and provide for marketing opportunities for Merced, with a maximum contribution of $83,250.
RECOMMENDATION
City Council - Adopt a motion:
A. Approving the Form of Sponsorship Agreement with the San Jose Sharks, LLC. and El Capitan, A JDV By Hyatt, Hotel to establish a Teal Top Court at Applegate Park, a Junior Hockey Recreational Program, and provide for marketing opportunities for Merced with a maximum contribution of $83,250; and,
B. Directing staff to return to the City Council with a Memorandum of Understanding outlining the terms for sharing sponsorship advertising costs and benefits with El Capitan, A JDV By Hyatt; and,
C. Authorizing the City Manager or the Deputy City Manager to execute the necessary
documents; and,
D. Authorizing the Finance Officer to make the necessary budget adjustments.
Body
ALTERNATIVES
1. Approve, as recommended by staff; or,
2. Approve, subject to conditions other than recommended by staff; or,
3. Deny.
AUTHORITY
Charter of the City of Merced, Section 1104.
CITY COUNCIL PRIORITIES
Fiscal Year 2021/22 Adopted City Council Goals & Priorities, 3. Parks & Recreation, a. Recreation, iv. Enhanced Partnerships.
DISCUSSION
In August 2021, a letter was provided to the City Manager outlining a potential partnership between the San Jose Sharks Foundation, El Capitan Hotel, the Mainzer and the City of Merced (Attachment 1). The letter ...
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