Report Prepared by: Maria Mendoza, Economic Development Associate
Title
SUBJECT: Approval of a Supplemental Appropriation from the Economic Development Opportunity Fund (074) for $43,825.00, and Approval of a First Amendment to the Professional Service Agreement with Kristin Lowell, Inc in the Amount of $43,825.00 to Initiate the Process of Forming a Tourism Business Improvement District in the City of Merced
REPORT IN BRIEF
Considers appropriating $43,825.00 from the Economic Development Opportunity Fund for a proposed first amendment to the professional service agreement with Kristin Lowell, Inc. to start the process of establishing a Tourism Business Improvement District.
RECOMMENDATION
City Council - Adopt a motion:
A. Approving a supplemental appropriation in the amount of $43,825.00 from the unreserved, unencumbered fund balance of the Economic Development Opportunity Fund (074) to account 074-2002-572-1700 (professional Services - Economic Development Opportunity Fund); and,
B. Approving the first amendment to the professional services agreement with Kristin Lowell, Inc., in the amount of $43,825.00; and,
C. Authorizing the City Manager or Deputy City Manager to execute the necessary documents.
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ALTERNATIVES
1. Approve as recommended by staff; or
2. Approve, subject to conditions as specified by the City Council; or
3. Deny the request; or
4. Refer back to staff for reconsideration of specific items as requested by the Council; or
5. Defer action until a specified date
AUTHORITY
Charter of the City of Merced, Section 200
CITY COUNCIL PRIORITIES
City of Merced 2021-2022 Adopted Budget, Section 7, Economic Development and Airport, Economic Development, Goals - "Increase visitor spending and stays in Merced by becoming a go to community instead of a go through community."
City Council Goals & Priorities FY 2021-2022, #2.b.v. Tourism - marketing that focuses on the benefit staying in and traveling to Yosemite through Merced (TBID ...
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