Report Prepared by: Karen Baker, Economic Development Associate, Merced Yosemite Regional Airport
Title
SUBJECT: Approval of Agreement with the Merced Main Street Association for $46,370.00 for Services and the Administration of the Downtown Business Improvement Area for Fiscal Year 2021-2022
REPORT IN BRIEF
Considers approving an agreement between the City of Merced and the Merced Main Street Association for $46,370.00 to provide services to the Downtown Business Improvement Area during Fiscal Year 2021-2022.
RECOMMENDATION
City Council - Adopt a motion:
A. Approving the agreement with the Merced Main Street Association for Downtown Services for 2021-2022 in the amount of $46,370.00; and,
B. Authorizing the City Manager or Deputy City Mayor to execute the necessary documents.
Body
ALTERNATIVES
1. Approve as recommended by staff; or
2. Approve, subject to notifications as conditioned by Council; or,
3. Deny the requests completely; or
4. Refer back to staff for reconsideration of specific items as requested by Council; or,
5. Defer action until a specified date.
AUTHORITY
Charter of the City of Merced, Section 200, Merced Municipal Code Section 3.44.020, 3.44.070-Additional Tax-Disposition of Proceeds, and 3.44.080-Additional Tax-Generally Beneficial.
CITY COUNCIL PRIORITIES
Downtown Fund 006-Partner and continue to coordinate with the Merced Main Street Association through the Professional Services Agreement.
DISCUSSION
Background
The Downtown Business Improvement Area is defined in Section 3.44.020 of the Merced Municipal Code is bound by "G" Street on the east, "V" Street on the west, Union Pacific Railroad tracks on the south, and the alley between 19th and 20th Streets on the north (Attachment 1).
Merced Main Street Association (MMSA) has been in a service agreement with the City of Merced for the administration of Downtown Services since January 2015. Contracted responsibilities continue to be based on an RFP prepared by the City...
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