File #: 24-1025    Version: 1 Name:
Type: Report Item Status: Agenda Ready
File created: 3/24/2025 In control: Regional Airport Authority
On agenda: 4/15/2025 Final action:
Title: SUBJECT: Advanced Air Quarterly Marketing Update REPORT IN BRIEF The Terminal lease between the City of Merced and Advanced Air requires Advanced Air to provide a written report to the City summarizing its marketing efforts on a quarterly basis. These reports are to be provided in October, January, April and July of each year for the duration of the Agreement. Attached is Advanced Air's Marketing Report for the 4th Quarter of 2024 and the 1st Quarter of 2025. Barbara Hunt, VP of Business Operations, Advanced Air, will make a presentation on updated statistics regarding enplanements and load factors, as well as recent advertising and marketing campaigns.
Attachments: 1. Merced Marketing Update - Quarter 1 2025.pdf
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Report Prepared by: Rhett Williams, Airport Manager, Merced Yosemite Regional Airport

 

Title

SUBJECT: Advanced Air Quarterly Marketing Update

 

REPORT IN BRIEF

The Terminal lease between the City of Merced and Advanced Air requires Advanced Air to provide a written report to the City summarizing its marketing efforts on a quarterly basis.  These reports are to be provided in October, January, April and July of each year for the duration of the Agreement.

 

Attached is Advanced Air’s Marketing Report for the 4th Quarter of 2024 and the 1st Quarter of 2025.

 

Barbara Hunt, VP of Business Operations, Advanced Air, will make a presentation on updated statistics regarding enplanements and load factors, as well as recent advertising and marketing campaigns.

 

Body

ATTACHMENTS

1.                     Advanced Air Q4 2024 and Q1 2025 Marketing Update