Report Prepared by: Jennifer Flachman, Senior Management Analyst
Title
SUBJECT: Authorization to procure Community Outreach and Informational Mailers with AdMail for Printing and Postage Services and Division D for Digital Marketing, Approve Purchases with AdMail in a not to Exceed Amount of $46,994.53 and Approve Purchases with Division D in a not to Exceed Amount of $42,217.50
REPORT IN BRIEF
Considers approval of community outreach and informational mailers with AdMail for printing and postage services and Division D for digital marketing, waiving the competitive bidding process, and approving purchases with AdMail in an amount not to exceed $46,994.53 and approve purchases with Division D in an amount not to exceed $42,217.50.
RECOMMENDATION
City Council - Adopt a motion:
A. Waiving the City's competitive bidding due to standardization as permitted by Merced Municipal Code Section 3.04.210; and,
B. Approving the purchase in a not to exceed amount of $46,994.53 with AdMail for printing and postage services; and.
C. Approving the purchase in a not to exceed amount of $42,217.50 with Division D for digital marketing; and,
D. Authorizing the Purchasing Supervisor to issue the Purchase Orders.
Body
ALTERNATIVES
1. Approve, as recommended by the City Manager; or,
2. Deny; or,
3. Refer back to staff for further study.
AUTHORITY
Charter of the City of Merced, Section 200.
CITY COUNCIL PRIORITIES
Fiscal Year 2025 - 2026 Budget.
DISCUSSION
The City of Merced continues to implement a comprehensive public engagement program to inform residents about municipal services, infrastructure needs, fiscal sustainability challenges, and community priorities. In support of these efforts, the City has partnered with the Lew Edwards Group (LEG) and FM3 Research to conduct public opinion research, stakeholder engagement, and community outreach activities consistent with City Council goals and priorities.
The City previously authorized and completed the first comm...
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