Report Prepared by: Jennifer Flachman, Senior Management Analyst
Title
SUBJECT: Commission to Provide Direction to Staff Regarding the Downtown Arts District Signage Design Project
REPORT IN BRIEF
Commission to provide direction to staff regarding the design of identifying signage for the Downtown Arts District.
RECOMMENDATION
Arts and Culture Advisory Commission - Provide direction to staff regarding the design and development of identifying signage for the Downtown Arts District.
Body
ALTERNATIVES
1. Approve, as recommend by Staff; or,
2. Approve, subject to other than recommended by Staff; or,
3. Deny; or,
4. Refer to Staff for reconsideration of specific items; or,
5. Continue to a future meeting.
AUTHORITY
Arts and Culture Advisory Commission Ordinance #2489, Section 2.54.060 Jurisdiction of the Commission
CITY COUNCIL PRIORITIES
As provided for in the 2024-25 Council Goals and Priorities: Public Works & City Beautification.
DISCUSSION
As part of the 2024/25 Budget, the City Council allocated $100,000 for art installations and events throughout Merced, with a specific focus on establishing an honorary arts district in Downtown Merced. To effectively mark and promote this area, the Future Arts Projects Subcommittee recommends issuing a Request for Proposals (RFP) for the design of arts district signage to be installed around the district's boundaries.
These signs would serve as a key element in visually defining the arts district, helping both residents and visitors easily recognize the area as a vibrant cultural hub. The signage would not only help draw attention to the district but also highlight the area's artistic identity, contributing to the overall branding of Downtown Merced as a center for creativity and cultural engagement. Additionally, well-placed signage could encourage foot traffic, support local businesses, and foster a stronger sense of community pride.
The subcommittee believes that these signs would be valuable in promot...
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