File #: 20-645    Version: 1 Name:
Type: Consent Item Status: Passed
File created: 10/19/2020 In control: City Council/Public Finance and Economic Development Authority/Parking Authority
On agenda: 3/15/2021 Final action: 3/15/2021
Title: SUBJECT: Approval of Agreement with the Merced Main Street Association for $46,370 for Services and the Administration of the Downtown Business Improvement Area for Fiscal Year 2020-2021 REPORT IN BRIEF Considers approving an agreement between the City of Merced and the Merced Main Street Association for $46,370 to provide services to the Downtown Business Improvement Area during Fiscal Year 2020-2021. RECOMMENDATION City Council - Adopt a motion approving the agreement with the Merced Main Street Association for Downtown Services for 2020-2021 in the amount of $46,370.00 and authorizing the City Manager or designee to execute the necessary documents.
Attachments: 1. Downtown Business Improvement District Map, 2. Merced Main Street Association Agreement for FY 20/21, 3. MMSA Annual Report.pdf

Report Prepared by: Karen Baker, Economic Development Associate, Merced Regional Airport

Title
SUBJECT: Approval of Agreement with the Merced Main Street Association for $46,370 for Services and the Administration of the Downtown Business Improvement Area for Fiscal Year 2020-2021

REPORT IN BRIEF
Considers approving an agreement between the City of Merced and the Merced Main Street Association for $46,370 to provide services to the Downtown Business Improvement Area during Fiscal Year 2020-2021.

RECOMMENDATION
City Council - Adopt a motion approving the agreement with the Merced Main Street Association for Downtown Services for 2020-2021 in the amount of $46,370.00 and authorizing the City Manager or designee to execute the necessary documents.

Body
ALTERNATIVES
1. Approve as recommended by staff; or
2. Approve, subject to notifications as conditioned by Council; or,
3. Deny the requests completely; or
4. Refer back to staff for reconsideration of specific items as requested by Council; or,
5. Defer action until a specified date.

AUTHORITY
Charter of the City of Merced, Section 200, Merced Municipal Code Section 3.44.020, 3.44.070-Additional Tax-Disposition of Proceeds, and 3.44.080-Additional Tax-Generally Beneficial.

CITY COUNCIL PRIORITIES
Downtown Fund 006-Partner and continue to coordinate with the Merced Main Street Association through the Professional Services Agreement.

DISCUSSION
Background

The Downtown Business Improvement Area is defined in Section 3.44.020 of the Merced Municipal Code is bound by "G" Street on the east, "V" Street on the west, Union Pacific Railroad tracks on the south, and the alley between 19th and 20th Streets on the north (Attachment 1).

Merced Main Street Association (MMSA) has been in a service agreement with the City of Merced for the administration of Downtown Services since January 2015. Contracted responsibilities continue to be based on an RFP prepared by the City of Merced focusing on safety, securit...

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