Report Prepared by: Rhett Williams, Airport Manager, Merced Yosemite Regional Airport
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SUBJECT: Advanced Air Quarterly Marketing Update
REPORT IN BRIEF
The Terminal lease between the City of Merced and Advanced Air requires Advanced Air to provide a written report to the City summarizing its marketing efforts on a quarterly basis. These reports are to be provided in October, January, April and July of each year for the duration of the Agreement.
Attached is Advanced Air’s Marketing Report for the second quarter of calendar 2023.
Barbara Hunt, VP of Business Operations, Advanced Air, will make a presentation on updated statistics regarding enplanements and load factors, as well as recent advertising and marketing campaigns.
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ATTACHMENTS
A. Advanced Air Q2, 2023 Marketing Update