Report Prepared by: Kim Espinosa, Planning Manager, Development Services Department
Title
SUBJECT: Second Reading and Final Adoption of an Ordinance for Sign/Zoning Ordinance Amendment #19-04 Regarding Various Additions and Modifications to the City's Requirements for Signs
REPORT IN BRIEF
Second reading and final adoption of an Ordinance for Sign/Zoning Ordinance Amendment #19-04 regarding various additions and modifications to the City's requirements for signs.
RECOMMENDATION
City Council - Adopt a motion adopting Ordinance 2508, an Ordinance of the City Council of the City of Merced, California, Amending Chapter 20.62, "Signs" of the Merced Municipal Code and Chapter 17.36, "Signs" of the Merced Municipal Code, including Article I-Definitions, Article II-General Regulations, Article III-Regulations for North Merced, and Article IV-Regulations for Downtown.
Body
ALTERNATIVES
1. Adopt the Ordinance, as recommended by the Planning Commission and staff; or,
2. Approve, subject to other than recommended by staff; or,
3. Deny; or,
4. Refer to staff for reconsideration of specific items (to be addressed in the motion); or,
5. Continue to a future City Council meeting (date and time to be specified in motion).
AUTHORITY
Merced Municipal Code Section 20.80, "Zoning Ordinance Amendments," spells out procedures for amending the Zoning Ordinance.
CITY COUNCIL PRIORITIES
As provided for in the 2019-20 Adopted Budget
DISCUSSION
Summary
The City is proposing various amendments to the Sign and Zoning Ordinances regarding sign regulations to address some immediate issues prior to the commencement of a Comprehensive Sign Ordinance Update in early 2020. These amendments would include new/modified definitions; the allowance of new comprehensive sign programs (including bonus signage amounts and features in exchange for meeting certain criteria and/or providing community benefits) for shopping centers in all areas of the City through the adoption of a conditio...
Click here for full text