File #: 20-124    Version: 1 Name:
Type: Report Item Status: Agenda Ready
File created: 2/23/2020 In control: City Council/Public Finance and Economic Development Authority/Parking Authority/Successor Agency to the Redevelopment Agency
On agenda: 3/2/2020 Final action:
Title: SUBJECT: Report to the City Council on the Current Measure C Educational Efforts and an Update on Next Steps for Conducting a Feasibility Survey Regarding a Potential November 2020 Ballot Measure REPORT IN BRIEF Report to the City Council on the current Measure C educational efforts and an update on next steps for conducting a feasibility survey regarding potential November 2020 ballot measures. RECOMMENDATION City Council - Adopt a motion providing staff direction to continue existing Measure C educational efforts and to return to the City Council with the results of the Feasibility Survey for further direction.
Attachments: 1. Measure C Update.pdf
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Report Prepared by: Stephanie Dietz, Assistant City Manager

Title
SUBJECT: Report to the City Council on the Current Measure C Educational Efforts and an Update on Next Steps for Conducting a Feasibility Survey Regarding a Potential November 2020 Ballot Measure

REPORT IN BRIEF
Report to the City Council on the current Measure C educational efforts and an update on next steps for conducting a feasibility survey regarding potential November 2020 ballot measures.

RECOMMENDATION
City Council - Adopt a motion providing staff direction to continue existing Measure C educational efforts and to return to the City Council with the results of the Feasibility Survey for further direction.

Body
ALTERNATIVES
1. Approve as recommended by staff; or
2. Approve, subject to notifications as conditioned by Council; or
3. Deny the request completely; or
4. Refer back to staff for reconsideration of specific items as requested by Council; or
5. Defer action until a specified time

AUTHORITY
City of Merced Charter, Section 200

CITY COUNCIL PRIORITIES
FY 2019/20 City Council Priorities, Staffing - Measure C

DISCUSSION
On April 1, 2006, a voter approved general-purpose half-cent sales tax went into effect. Locally know as Measure C, sales tax funding has been historically used to support public safety services and local street projects. Measure C was approved for a period of 20 years, set to sunset in 2026. With the approval of the half-cent sales tax, a Citizens Oversight Committee was also created to create community accountability and ensure that additional funding was allocated in accordance with voter approval.

During the economic downturn, Measure C was used to stabilize public safety services by directly funding positions within the Police and Fire departments. As the economy began to stabilize, the City Council directed staff to develop a plan to transition positions from Measure C to more sustainable funding sources. A total of four positions have been t...

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