File #: 23-350    Version: 3 Name:
Type: Report Item Status: Agenda Ready
File created: 4/13/2023 In control: Regional Airport Authority
On agenda: 4/18/2023 Final action:
Title: SUBJECT: Vela Marketing Update REPORT IN BRIEF Vela Marketing was selected by a subcommittee of the Regional Airport Authority and approved by the Merced City Council on April 18, 2022, to promote the Merced Yosemite Regional Airport to both airplane enthusiasts and visitors to Merced. On February 21, 2023, taglines and the new airport logo were approved by the Merced City Council. RECOMMENDATION Information only-no action required DISCUSSION Ginger Gallagher, Vela's CEO will be calling in to discuss next steps. ATTACHMENTS A. Updated Vela Marketing Logos and Taglines
Attachments: 1. Updated Vela Marketing Logo and Taglines.pdf
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Report Prepared by: Karen Baker, Economic Development Associate, Merced Yosemite Regional Airport

 

Title

SUBJECT: Vela Marketing Update

 

REPORT IN BRIEF

Vela Marketing was selected by a subcommittee of the Regional Airport Authority and approved by the Merced City Council on April 18, 2022, to promote the Merced Yosemite Regional Airport to both airplane enthusiasts and visitors to Merced.  On February 21, 2023, taglines and the new airport logo were approved by the Merced City Council.

 

RECOMMENDATION

Information only-no action required

 

DISCUSSION

Ginger Gallagher, Vela’s CEO will be calling in to discuss next steps.

 

ATTACHMENTS

A.                     Updated Vela Marketing Logos and Taglines