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26-664
| 1 | F. | | Action Items | SUBJECT: Recommendation to the City Council Regarding a Proposed Advertising Fee Schedule for the Merced Yosemite Regional Airport
REPORT IN BRIEF
The Regional Airport Authority is being asked to review proposed Advertisement Fee Schedule for the Merced Yosemite Regional Airport and provide a recommendation to the Merced City Council.
RECOMMENDATION
Regional Airport Authority - Adopt a motion recommending the Merced City Council approve the Advertising Fee Schedule are recommended by staff.
ALTERNATIVES
1. Recommend approval to the City Council as recommended by Staff; or,
2. Recommend approval to the City Council (with modifications as specified in the motion); or
3. Recommend denial to the City Council; or,
4. Continue to a future meeting (date and time to be specified in the motion)
DISCUSSION
City staff proposes to permit commercial advertising within the Merced Yosemite Regional Airport (MCE) as a means of generating a new revenue stream to enhance airport services and improve facilities. Because advertising is a new concept for MCE, staff recommends launching a | | |
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26-661
| 1 | G.1. | | Report Item | SUBJECT: Monthly Managers Report
REPORT IN BRIEF: Summary of key tasks completed by the Merced Yosemite Regional Airport staff.
RECOMMENDATION
Information only-no action required. | | |
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26-662
| 1 | G.2. | | Report Item | SUBJECT: Monthly Landing Report May, June, and July 2026
REPORT IN BRIEF
MCE Passenger and Cargo reports for the months of May, June, and July 2026.
RECOMMENDATION
Information only-no action required. | | |
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26-663
| 1 | G.3. | | Report Item | SUBJECT: Quartey Marketing Report
REPORT IN BRIEF
New Airline Transition by the order of the DOT EAS Contour Airlines to present a Marketing report for Merced 2026.
RECOMMENDATION
Information only | | |
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